Quicken Loans Arena, home associated with the Cleveland Cavaliers, is just one of the marketing that is key for Quicken Loans founder Dan Gilbert. Seng1011
Quicken Loans and its particular billionaire creator, Dan Gilbert, have already been on a hot streak.
As competitors have actually struggled within the wake of this economic crisis, Quicken happens to be certainly one of the nation’s largest mortgage brokers, utilizing two of Gilbert’s other ventures – the NBA’s Cleveland Cavaliers and their property base, Quicken Loans Arena – as marketing tie-ins.
Quicken says it offers survived and thrived given that it’s one of several good dudes when you look at the home loan company – a loan provider that remained away from subprime loans and dicey techniques. Surveys rank Quicken due to the fact number 1 house loan provider for client satisfaction so that as certainly one of America’s best places to focus. Quicken’s success, Gilbert claims, is “driven by our culture. This is certainly specia. Our individuals bring their game that is‘A’ with to focus each and every day. ”
Not everybody is cheering Quicken’s strategy.
Legal actions from borrowers and ex-employees claim Quicken’s day-to-day strategies have reached odds using its squeaky clean image. Continue reading “Claims of high-pressure product product product sales, fraudulence at chances with Quicken Loans’ straight-shooting image”