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Almost an after david’s bridal filed for bankruptcy protection, the wedding retailer is still waiting for its honeymoon year.
Even though the string survived Chapter 11 – a procedure which have felled numerous struggling stores in the last few years – the business’s performance into the succeeding months had been disappointing partly because of declining foot traffic and cash flow that is negative.
Now, with a brand new CEO up to speed, the country’s biggest wedding retailer is wanting to reinvent it self since it heads into its most significant amount of the season: the months right after the standard rush of engagements through the breaks.
Facing increased electronic competition, David’s Bridal has become allowing store-bought returns on wedding gowns the very first time, offering bigger sizes, overhauling its advertising and harmonizing its online and store promotions.
The strategy is dependent on eliminating “friction points” with customers, including “confusing and conflicting” rates and buying policies, stated James Marcum, who was simply appointed CEO in June, in an meeting with United States Of America TODAY. Continue reading “Bridal dress string David’s Bridal desires to remake itself after bankruptcy with ‘real brides, ‘ easier returns”